The web world represents an optimal opportunity to carry out
business and personal projects. As in the offline world, it is essential to have
the necessary skills for our work to be effectively useful to users and for our
online activity to be successful. To create and develop a successful ecommerce
it is necessary to commit resources, energy and time, and implement decisive
strategies to achieve the objectives. Each business and each strategy is
different, but I would like to point out some aspects and considerations that
should not be missing in any action plan tools for shopify.
1. Target market
The first fundamental step in creating an ecommerce is the deep
knowledge of the market in which we want to launch; it is very important to
know if the product or service we offer is in demand online. To collect this
data there are tools such as semrush.com that allow you to search for the
keywords that interest us for our marketing and evaluate which words to use and
which to avoid.
The market analysis must also take into account the
competitors in our sector, indispensable benchmarks to compare and determine
the prices of our core business. You cannot think of launching products on the
market whose prices are far from the average values of the sector, without
apparent motivation.
Secondly, we must bet on the quality of the products /
services offered. Undoubtedly, quality comes at a cost, but it will guarantee
long-term results: a satisfied customer with more probabilities will make
purchases on our e-commerce portal and if they are satisfied with their
purchase again, they will continue to rely on us and on our online store. So
it's not just about making sales, it's also about building strong loyalty.
2. Loyalty
In this sense it is very important to have a competent
assistance service that the client can easily contact by phone, mail or chat.
The user makes his purchases autonomously through certain order processes, but
during this operation he may need help, as well as later, to deliver the
products. Due to its nature as a virtual medium, the online store lacks visual
and personal contact between seller and customer, and therefore it is necessary
to offer an adequate assistance service, a contact so that the customer knows
that there are real people behind the screen to which can be addressed. In this
way we will be able to transmit confidence and reliability to you.
Another technique to increase our credibility is to
predispose a space where customers can leave their opinions and comments about
the service offered, so they will feel valued and also read the reviews of
other customers before making the purchase, can help convince undecided users. Feedback
also plays an important role for those who manage the online store, when it
comes to obtaining immediate feedback on customer satisfaction, and in the
event of dissatisfaction, they allow remedies as soon as possible (for example
by adding products or services, improving some functions, etc. .). There are
many services that allow you to collect reviews in an impartial and real way,
guaranteeing honest customer service.
3. Web usability
Another decisive aspect for the success of an ecommerce is
the structure of the website. This has to be the most understandable for the
user who must move as if it were in a familiar environment. Products must be
presented clearly and the ordering process must be simple and complete with
descriptions or images to clarify the steps to follow. Keep in mind that, even
for computer and internet experts, a confusing and complicated portal to use
can discourage purchasing, even if the service or product is interesting to the
customer.
4. Marketing
Last, but not least, is the aspect of web marketing. The
virtual world, like the offline world, to sell you have to invest in
advertising. It is important to be positioned among the first results in the
search engines and this involves performing serious and continuous SEO
operations, because competition on the web is very fierce and search engines
(especially Google, the most used) are the first instrument to obtain traffic.
In addition to optimization, advertising tools are required in search engines
(Adwords) and in networks: these means guarantee short-term results.
Finally, it is also very important to measure the results
and especially the return on investment in terms of sales and visits: the most
used tool for this purpose is Google Analytics. With it, we can know where our
visitors and buyers come from so that we can focus our efforts on the most
profitable means.
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